7/17/2018

A number of Ferraris are produced by it. The company is now building a $2 million electric sports car.

Whether it is Lamborghini, Ferrari, or Porsche, a large number of highly beautiful and powerful high-end sports cars that emerged in the world in the late 20th century are many people's favorite. They represent more than just a sports car. People are more a symbol of wealth and status, but at the same time, the high astronomical price tag attached to these luxury sports car brands is naturally discouraged by many people, but with a large number of equally powerful performances, it also has a curvaceous beauty. With the advent of electric supercars, the advantages of these traditional luxury car brands do not seem so obvious.

As an old Italian car designer, Pininfarina was founded in 1930. It has designed a variety of Ferrari and Lamborghini sports cars, and the design brand that has been over 90 in recent years has also been announced. Entering the fast-growing luxury high-end electric sports car industry, it is working on a PFO super-electric sports car with a speed of 250 mph, which is also the first high-end design and manufacturing of Pininfarina. Sports car.

The current CEO of Pininfarina, Michael Perschke, mentioned in an interview with foreign media that the single-charge cruising range of this sports car will reach 480 kilometers. In the traditional luxury brand super sports car field, no company can reach it. For this goal, Perschke also said that the car can be filled with 80% of electricity in 10 minutes to 15 minutes, and its performance is super powerful, and the starting speed can reach 96 kilometers per hour in two seconds.

We can see from the image that this two-seat super sports car has a very cool curve design, two light strips are shot from the front of the car body, and the information transmitted by Pininfarina is very clear - this one is very Italian The style sports car will combine beauty and speed of light. The smoke signal may indicate that we are penetrating the upcoming electric car era, and let the electric car brand such as Tesla end the traditional gasoline luxury sports car. Also began to tremble.

In January of this year, Ferrari followed the Porsche Mission E Concept and the BMW i8 Roadster and announced the start of the electric supercar. McLaren also quickly followed the pace and announced that it is spending $2.1 billion to realize the electric transformation of the sports car. This time, Pininfarina's PFO electric sports car will take a step forward at the Geneva Motor Show in 2019 and will be officially launched in the second half of 2020. The company also said that it will show at this week's Monterey Motor Show. After this car model, it will officially begin accepting scheduled orders.

The company has also provided design for thousands of well-known luxury sports car brands such as Alfa Romeo, Maserati and Cadillac, and has recently transformed into a design for many new energy vehicles, such as the 2010 Nodo electric concept car, and H2 Speed. Concept car, this is a 2016 hydrogen-powered racing car, and this super-running design company was acquired by the Indian Mahindra Group in 2015. Since then, Ma Hengda has been hoping to create the Automobiliti brand, using electric cars to take Pininfarina from Pininfarina. The sports car industry has pulled back to the center of the stage, and now Automobiliti Pininfarina has developed well. This week they also announced that formula Formula One and Formula E's famous racer Nick Heidfeld will join the company's R&D leadership team. .

Pininfarina is also actively seeking partnerships with other large technology companies to strengthen the hardware inside of their cars. CEO Perschke also said: "We hope to attract like Larry Ellison (Oracle CEO) Customers, and working with technology companies like Apple, Google and Salesforce to integrate more new technologies into our systems, software apps like in-car entertainment systems can help our sports cars become more versatile and provide users with more Interesting ride experience."

But to convince customers to choose the high-cost electric sports car from Pininfarina, in addition to the long-standing historical reputation, the company certainly needs to come up with some unique advantages, and Pininfarina has always been aesthetic and artistic. Fortunately, the classic classic car Cisitalia 202 is the first sports car to be recorded in the Museum of Modern Art Permanent Collection. Its chief designer Luca Borgogno said that for Pininfarina, the aesthetic design is the most Important, but we don't want our sports car to be over-engineered, but to achieve a simple yet perfect state.

In order to build this PFO electric sports car, Perschke also said that it will cooperate with many electric vehicle companies, suppliers and assembly partners to conduct in-depth research and exploration on hydrogen energy and electric energy vehicles, and between 2023 and 2025. To truly create a brilliant luxury electric super sports car brand, to achieve this purpose, Pininfarina also needs to sharply grasp the psychology of customers.

If the trend and era of electric vehicles are coming, the key components of traditional gasoline vehicles will disappear, and the cost of electric vehicle battery technology and lightweight body-building materials will begin to decline after a large number of high-end electric vehicles. Maintaining such high prices is clearly unacceptable to many consumers. By then, what will these traditional luxury brands rely on to maintain their high-end image?

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