Analysts say again: Apple’s three mobile phone pricing strategies are “more positive” this year.

There may be three major iPhones this year

Analyst Guo Mingyao, who had previously accurately predicted Apple's products many times before, once again sounded. He believes that Apple will adopt a more aggressive pricing strategy to boost shipments of new iPhones in the second half of 2018.

Previously, Guo Mingqi was an analyst of KGI. Due to concerns about Apple's product-related industrial chain, he had repeatedly predicted future products accurately and had a certain reputation in the industry. Recently, he left KGI to switch to Tianfeng International Securities. His job is still an analyst. In the latest Apple research report on the 4th, he put forward the statement that “the pricing strategy is more positive”.

In this report, Guo believes that there are three reasons why Apple will adopt a more aggressive selling strategy: First, the smart phone industry has matured; an excessively high price is not conducive to shipping; and second, the improvement in the yield of parts and components is helpful. In order to reduce costs; Third is to promote the Face ID for more people to use, help Apple's ecological system.

Guo Mingyi had previously predicted that there will be three iPhone products in the second half of 2018, including:

The 5.8-inch OLED screen version can be considered as an upgraded version of the current iPhone X, starting at a price of 800-900 US dollars;

6.1-inch screen version, with LCD screen, lower resolution, but the price is more affordable, about 600-700 US dollars;

There is also a 6.5-inch, OLED screen, positioning flagship, pricing may be between 900-1000 US dollars.

6.1-inch and 6.5-inch products will have dual-card dual-standby function, and it is clear that they do not use physical SIM card + virtual eSIM, but two card slots, two cards, dual card dual standby.

Guo Mingkai optimistic about the growth of these two models, and that the 6.1-inch LCD version will have "strong demand", it will help the iPhone's shipment growth in 2019.

In fact, Guo Mingji’s report content only summarizes his previous views. “Three iPhones” and “Double Cards and Dual Standbys” have also been mentioned before. Today, it is clear that Apple is in a highly competitive market. This point will be adopted in a more aggressive pricing strategy.

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